REDWOOD CITY, Calif., Sept. 26, 2025 /PRNewswire/ -- Stellair AI, a software company that builds AI assistants for digital media operations, is helping marketers reduce complexity in their digital marketing programs and driving 90%+ efficiency gains in campaign set-up and management.

Results at a Glance:

• 96% time savings in campaign set-up and configuration
• 98% time savings in trafficking creatives
• 75% time savings in campaign QA and validation

By automating the workflows that marketers and agencies depend on, Sidekick enables them to accelerate execution and unlock smarter, faster growth.

Greater than 90% Time Savings: Adara + Stellair Case Study

About Adara

Adara, a RateGain company, delivers marketing ROI through aggregated travel-intent data from 250+ global partners. With more than 4 billion searches and 23 billion data points across 100+ countries, Adara provides actionable insights and predictive intelligence to support high-impact campaigns. For more information, visit https://adara.com.

The Challenge: Repetitive, Manual Work Slowing Momentum

Adara's success is built on precision and scale. But due to continued demand combined with a complex digital media ecosystem, their media operations were being weighed down by repetitive, manual campaign setups.

• Hyperlocal or performance-oriented campaign activations could take days to configure.
• Teams spent hours trafficking creative and building hundreds of line items across multiple DSPs and other digital platforms.
• QA checks stretched timelines and pulled focus away from strategy and client service.

In short, the very processes that should have been seamless were creating friction. Adara needed a way to deliver consistent "wow" moments for clients without the bottlenecks.

The Stellair Solution: AI-Powered Speed & Accuracy

In Q2 2025, Adara partnered with Stellair to transform campaign operations. By integrating Stellair's AI Assistant and Sidekick platform, tasks that once took days now finish in minutes with over 90% time savings.

"Stellair has transformed our workflow by automating setup across multiple DSP platforms. What once took hours of manual effort is now done flawlessly in minutes, saving time, reducing errors, and letting our team focus on strategy instead of repetitive tasks. Partnering with Stellair has positioned us to meet and exceed our future growth goals with confidence." — Beth Laplante, SVP of Customer Success, Adara

The full case study can be found here: Adara + Stellair Case Study

Looking Ahead
Looking ahead, Stellair is already building strategic partnerships and continues expanding its platform capabilities, adding deeper integrations, optimization tools, and AI-powered QA features.

About Stellair
Stellair AI is a software company that builds AI assistants to automate digital media operations, revolutionizing how marketers and agencies work—making complex workflows effortless and error-free. Stellair's mission is to empower marketers and agency organizations to work smarter and achieve more through the power of AI.

Learn more at www.stellair.ai.

Media Contact:
Bernie Yu
bernie.yu@stellair.ai

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SOURCE Stellair AI